By Kaitlyn Miller Posted: June 03, 2010

It is no secret that the logo is one of the most important representations of your company, if not the most. This article will give you a new insight to logo design. After reading this article, you would look at logos like you never looked at them before.

When you think of the word ‘logo’ what comes to mind? What are the companies that immediately come to mind? Nike, McDonald’s, Guess, Apple, IBM, Intel, etc. Chances are you thought of at least one of these companies. Do you know why? Well because most successful companies invest significant resources in the creation and application of their logo. All the logo mentioned have something in common: they follow the principles of good design. Did you know there are certain rules that graphic designers follow in creating logos? These rules help logos do what they are intended to do which is to memorably represent your brand.