By Kaitlyn Miller Posted: June 03, 2010

It is no secret that the logo is one of the most important representations of your company, if not the most. This article will give you a new insight to logo design. After reading this article, you would look at logos like you never looked at them before.

When you think of the word ‘logo’ what comes to mind? What are the companies that immediately come to mind? Nike, McDonald’s, Guess, Apple, IBM, Intel, etc. Chances are you thought of at least one of these companies. Do you know why? Well because most successful companies invest significant resources in the creation and application of their logo. All the logo mentioned have something in common: they follow the principles of good design. Did you know there are certain rules that graphic designers follow in creating logos? These rules help logos do what they are intended to do which is to memorably represent your brand.

Here are some basics of a good logo design: You don’t have billions of dollars to invest in a great logo. A good logo is an asset to any organization that would be with you until your business exists, hence, it is worthwhile to invest on a good design. The main idea behind a logo is to help people remember your company and set it apart from your competitors. A professional and well established logo means that your company is reputable and established – it helps people trust your organization and that will help you attract more clients and constituents.

Now consider all the marketing collaterals where your logo might appear – in your business card, company letterhead, custom catalog printing, signage, promotional giveaways, newsletters and other advertising campaigns. Your logos are not just on printed materials like your catalog printing; they can also exist in cyberspace. Your company’s website is a good venue to display your logo. It goes without saying that your logo should be prominently displayed in all the places that there would be the potential to be seen – be it on printed materials or in the Internet.

Finally let’s figure out why your company needs to have a logo. Bear in mind that your logo’s unique features communicate how it is different from other companies. This differentiation helps your customers set you apart from the rest. For instance, a swoosh is definitely different from other logo designs. A white apple reminds you of technology products. The three letter IBM would lead you to computing products. This is what makes your client identify with your brand.

In all of this, your logo is your distinguishing feature. If you like, it is a mole on a person’s face or a birthmark on someone’s torso – a logo is a distinguishing mark that will set your business apart. Your logo helps people remember your product. For instance, try putting a familiar logo on a catalog printing and people would easily identify the product or service.

In designing your logo, a basic guide is to keep it simple and recognizable. The easier it is to recognize, the easier for your clients to identify with it. You do not want a complicated logo because that would only confuse clients. And you would not want to have a logo that is similar to another because it will appear like yours is a copy. You want to be original and innovative. Always remember that your logo defines you.

For more information, you can visit this page on catalog printing and custom catalog printing

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Tags: logo, machine

Myneral  Jun 4 Advertising